In the process of national digital transformation, alongside technology infrastructure and digital data, talented people are becoming the central factor determining the effectiveness of the transformation process. Previously, the primary goal was to help citizens familiarize themselves with technology and digital services. Now, the requirements have evolved: in the digital environment, every citizen needs to have the ability to access autonomously and consistently. Additionally, it is essential to process the capability to self-protect throughout the usage process.

The “Digital Literacy” movement, therefore, does not stop at popularizing technology usage skills but is step-by-step forming digital citizenship capabilities in modern society. Aligning with the direction of the Government and the State Bank of Vietnam, Woori Bank Vietnam identifies this as a long-term mission, closely linked to its comprehensive digital banking development strategy and customer-centric approach.

Digital Transformation is not just technology, but also is the capacity to use it

The robust development of digital banking in recent years has significantly changed the financial transaction habits of the population. Services such as online money transfers, cashless payments, online savings, biometric authentication, and QR code payments are gradually becoming familiar parts of daily life.

However, hand-in-hand with convenience are growing challenges regarding information security and transaction safety. Sophisticated forms of bank brand impersonation and scams via phone calls, messages, or social media make it essential for users not just to “know how to use” but also to “know how to use safely.”

According to Woori Bank Vietnam, this is the deeper development phase of the “Digital Literacy” movement, where the focus is on enhancing substantive digital capacity for the people, especially in the banking and finance sector. Beyond supporting technology access, the bank accompanies customers in building awareness, skills, and safe transaction habits in the digital environment.

The next phase of “Digital Literacy” for customers focuses on:

  • Raising awareness of information security and transaction safety;
  • Equipping skills to identify high-tech fraud;
  • Supporting citizens in using digital financial services safely and effectively;
  • Narrowing the digital divide between different customer groups in society.

Providing digital financial knowledge closer to customers

To spread the spirit of the movement, Woori Bank Vietnam has provided synchronized solutions to help customers access and use digital banking services more conveniently.

One of the bank’s core directions is upgrading user interface. Woori Bank Vietnam’s digital banking platforms are constantly improved to be intuitive, easy to operate, and suitable for various customer groups, including the elderly or those with limited technology exposure.

From the application interface and authentication processes to transaction confirmations and payment operations, every experience is designed with focus on clarity, safety, and convenience. The bank has also strengthened features that help customers manage accounts, track balance fluctuations, and control transactions in real-time.

Parallel to product development, Woori Bank Vietnam places special emphasis on communication to raise awareness about online transaction safety. Warning content is regularly updated on the website, digital banking app, email, and at transaction points to help customers early identify common scam tactics.

The bank regularly recommends that customers:

  • Do not share OTP codes, passwords, or security information;
  • Do not access links from unknown sources;
  • Cross-check information through official bank channels;
  • Contact the bank immediately upon detecting any suspicous activities or unusual elements.

In a digital environment, security is not only the responsibility of the bank but also requires voluntary participation from the user. Raising community awareness of digital safety is the vital foundation for building a sustainable digital financial ecosystem.

Narrowing the digital divide, towards financial inclusion

A key objective of the “Digital Literacy” movement is ensuring every citizen has the opportunity to access and benefit from digital transformation. As a provider of essential financial services, Woori Bank Vietnam identifies narrowing the digital divide as a crucial element of its sustainable development strategy.

Recently, the bank has increased activities to guide customers on using digital banking services directly at the counter, supporting app installation, account activation, and basic operations for new customers.

For many elderly customers or those unfamiliar with online transactions, direct guidance helps them build confidence in using digital utilities. This is not just technical support but a process of building trust in modern financial services.

Furthermore, Woori Bank Vietnam continues to promote cashless payments through a diverse, safe, and convenient digital payment ecosystem. QR payment solutions, realtime transfers, online bill payments, and 24/7 digital banking services are contributing to changing consumption habits and accelerating the digitalization of the economy.

Customer-centricity in the digital transformation journey

In the long-term development strategy, Woori Bank Vietnam defines digital transformation not merely as an investment in technology but as a process of creating a convenient and safe experience for customers.

In the coming time, the Bank will continue to:

  • Develop user-friendly and secure digital banking solutions;
  • Enhance customer experience on digital platforms;
  • Promote digital financial education for the community;
  • Accompany the construction of a civilized and safe digital transaction environment.

Accompanying the “Digital Literacy” movement demonstrates Woori Bank Vietnam’s commitment to contributing to a comprehensive digital society—where every citizen has the opportunity to access technology, use modern financial services, and be protected safely in the digital environment.

In the context of strong digital transformation across all socio-economic fields, enhancing digital capacity for the community is no longer the duty of just regulatory agencies or technology enterprises, but requires the synchronized participation of the entire society. As a financial institution accompanying citizens and businesses, Woori Bank Vietnam will continue to join hands to spread digital knowledge, promote financial inclusion, and contribute to the sustainable development of the digital economy in Vietnam.