On October 1st and 2nd, 2024, Woori Bank made a significant presence at the Banking Academy’s “Welcome Freshmen 2024” financial education event. As one of the largest gatherings for students, especially those who are passionate about finance and banking, the event provided an excellent platform for Woori Bank to connect with young talents and introduce them to the world of modern banking.

Woori Bank booth at the Banking Academy attracted many students.

During the event, Woori Bank introduced unique Gen Z-targeted products and services, including the WON App, WON Account, WON Challenge Savings Deposit, and Visa Debit Z Card. These offerings provide financial convenience, security, and a fun-filled user experience. These cater to the unique financial needs and preferences of the younger generation.

The introduction of Gen Z financial products to students.

In addition to showcasing “hot” products, Woori Bank’s booth hosted vibrant activities that drew in enthusiastic participation from students. Activities such as account registration, quizzes, and photo check-ins contributed to a lively atmosphere. Moreover, Woori prepared hundreds of gifts, such as Wibee Friends plushies, neck pillows, and tote bags, under the motto “Gifts make it more fun” to reward the positive participants.

Hundreds of cute gifts were prepared by Woori Bank for the energetic Gen Z attendees.

Through this event series, Woori Bank aimed not only to introduce advanced, Gen Z-tailored financial solutions but also to express its commitment to supporting students in building a solid financial future.

With the enthusiastic participation of Banking Academy students in the Financial Education event series, Woori Bank successfully fulfilled its role. We look forward to more opportunities to join students in exciting future events, bringing even more value and chances to the Gen Z community.