(Dan Tri) – With a strong localization strategy, Woori Bank constantly expands its partner network in Vietnam to create a multitasking digital payment platform and many digital financial incentives for Vietnamese customers

According to the results of the study “Consumer payment attitudes in 2023” conducted by Visa, Vietnam leads Southeast Asia in digital payment transformation, with two main methods: e-wallet and QR payment. Keeping up with this trend, Woori Bank promotes cooperation with many strategic partners to optimize user experience on the Woori WON Vietnam digital banking application (WON App).

Woori Bank Vietnam promotes digital transformation with the slogan “The first choice in finance”

Recently, Woori Bank cooperated with VeXeRe Services Trading Company Limited (VeXeRe) to integrate the bus ticket booking service on WON App. WON App users can easily book bus tickets by accessing WON App, in the “Partners” section, select “VeXeRe”, then select the desired schedule, time, bus company, seat location, and pay with Woori Bank account. After successful payment, the ticket will be sent to the phone number and/or email that the customer registered.

This utility helps customers conveniently look up bus information, proactively book tickets and pay directly on the WON App without downloading other applications, calling the bus company or having to go to the station to buy tickets on-site. Not only does it save time, but this service is also highly appreciated for its security because the ticket purchase transaction will be deducted directly from the payment account on WON App.

More incentives for digital customers

From June 11, Woori Bank simultaneously launched two new promotions aimed at customers using digital banking.

Specifically, the program “Go everywhere easily – Get thousand reward points” helps customers save up to 100,000 VND when booking bus tickets on WON App. Accordingly, customers will earn 20,000 W-Points for each bus ticket purchase transaction worth from 100,000 VND on WON App, applicable to a maximum of the first 5 transactions. These W-points can be converted into money in your account according to the convention that 1 W-point is equal to 1 VND.

Woori Bank offers reward points to customers who book bus tickets via WON App.

Program “Woori offers Phuc Long vouchers for new friends!”: Offering a Phuc Long e-Voucher worth 50,000 VND to new customers who open a Woori Bank payment account, download the Woori WON Vietnam application and log in successfully. Customers can choose one of two ways: Open a payment account at a Woori Bank branch or open a payment account right on WON App using online identification (e-KYC) (customers download the Woori application WON Vietnam here to open an account).

Woori Bank offers Phuc Long e-vouchers to new customers opening accounts.

Woori Bank and Open API: Open a comprehensive digital financial ecosystem

From the end of 2023, Woori Bank has operated a flexible, customizable Open API platform, expanding cooperation opportunities with many partners, while bringing maximum benefits and increasing user experience.

Currently, Woori Bank customers can easily connect their accounts/cards with VNPay and ZaloPay e-wallets and conduct free deposit and withdrawal operations from the card/payment account. Next, Woori Bank plans to cooperate with National Payment Corporation of Vietnam (Napas) to launch ThaiQR payment service, allowing individual customers with VND payment accounts to scan QR codes with WON App to pay for goods and services that customers buy at payment acceptance units in Thailand that accept cross-border payment methods using QR codes.

Woori Bank strives to expand its comprehensive operations to meet customer needs.

A representative of Woori Bank Vietnam said that in the future, the bank will continue to expand the digital financial ecosystem, diversifying products and services thanks to the Open API platform that helps quickly connect the bank’s platform with the banking platform. partners’ platforms and vice versa. Woori Bank commits to being ready to accompany customers and partners in the digital transformation process to bring the most optimal financial products and services to meet customers’ needs.