In response to the banking sector’s “Digital Literacy” Movement, Woori Bank has comprehensively implemented the initiatives across the entire system, aiming to disseminate foundational knowledge on digital transformation and digital skills among its employees. Through this effort, Woori Bank promotes a positive culture of learning, research, innovation, and the continuous enhancement of digital competencies, thereby improving service quality and delivering greater practical value to customers. This initiative is regarded as an important step in advancing digital transformation within the banking industry in general and Woori Bank in particular, contributing to greater agility, safety, and efficiency in an increasingly digitalized operating environmen.

In line with this orientation, Woori Bank continues to proactively implement a wide range of initiatives to support customers in accessing digital financial services more conveniently, with a strong focus on disseminating knowledge, providing guidance on the use of modern banking solutions, and continuously enhancing the user experience across digital channels.

1. Digital Transformation – A Central Pillar in Woori Bank’s Development Strategy

As a wholly foreign-owned bank with a long-standing presence in Vietnam, Woori Bank has consistently regarded digital transformation as a key strategic orientation. The Bank continues to invest in technological platforms, expand its service ecosystem, and enhance the flexibility of products tailored to both individual and corporate customers.

Participation in the “Digital Literacy” movement is viewed as a natural continuation of Woori Bank’s customer-centric strategy, proactively expanding access to safe and convenient financial services. These accompanying initiatives go beyond symbolic participation and are deliberately designed to create sustainable, long-term value for the community.

2. Customer-Centric Approach – Optimizing the Service Experience

Within the framework of the “Digital Literacy” Movement, Woori Bank focuses on enhancing customers’ access to digital banking products and services. The Bank has implemented both visual and hands-on guidance initiatives to support customers in using the Woori WON Vietnam Application – a comprehensive digital banking platform offering a full range of functions, including fund transfers, online savings, lending, bill payments, eKYC-based account opening, and many other convenient features.

Thanks to continuous improvements in both interface design and functionality, the WON App has become one of the most user-friendly and intuitive applications, particularly well suited to customers with limited technological experience. This contributes directly to the objectives of the “Digital Literacy” Movement by enabling people to access digital services in a simple and secure manner.

3. Community-Oriented Communication and Outreach Initiatives

Woori Bank has implemented a series of communication and outreach activities to disseminate digital knowledge to customers at its transaction points. The content focuses on three main areas:

  • Guidance on the use of digital banking services: Woori Bank publishes instructional videos, infographics, and step-by-step guides to help customers easily navigate and conduct online transactions.
  • Raising awareness of information security and safety: Woori Bank regularly updates customers with alerts on financial fraud, providing guidance on risk identification and best practices to safeguard personal information when using digital banking channels.
  • Introducing digital financial products tailored to specific customer segments:
    The products are designed based on the needs and behaviors of each customer group, helping to optimize the user experience and expand access to digital services.

In addition, internal training programs are conducted to ensure employees are well equipped to support customers, enabling information to be delivered in a comprehensive, accurate, and consistent manner.

4. Strengthening Infrastructure and Optimizing Processes

In alignment with the movement, Woori Bank places strong emphasis on enhancing its technical infrastructure to ensure stable digital transactions. The Bank continues to upgrade its security systems, increase transaction processing capacity, and optimize service response times.

At the same time, Woori Bank accelerates the simplification of processes, applies automation in task handling, and develops self-service features to reduce customers’ reliance on in-branch visits. This approach not only aligns with the broader digitalization trend but also helps people gradually become more comfortable using technology for everyday financial transactions.

5. Commitment to Sustainable Partnership and Development

The “Digital Literacy” Movement is not a short-term initiative but one that requires sustained engagement, ranging from enhancing technological skills to reshaping people’s habits in using digital services. Recognizing this, Woori Bank is committed to long-term participation, with plans to further develop initiatives tailored to each phase of the movement’s implementation.

Currently, Woori Bank is collaborating with a number of educational institutions and technology partners to expand the scope and impact of these efforts, thereby delivering greater practical value to customers and to society at large.

6. Woori Bank’s Commitment to the National Digital Transformation Journey

As one of the active members of Vietnam’s credit institution system, Woori Bank is committed to continuing close cooperation with the State Bank of Vietnam in implementing programs that promote digital transformation. Woori Bank affirms its responsibility in advancing this agenda by proactively contributing to the development of a modern, transparent, and sustainable digital financial ecosystem:

  • Contributing to the widespread adoption of digital banking services among the general public.
  • Strengthening education and raising awareness of information security in online transactions.
  • Investing in advanced technological solutions to ensure stable and transparent operations.
  • Building a modern digital financial ecosystem tailored to the needs of Vietnamese customers.

Through its participation in the “Digital Literacy” Movement, Woori Bank aims to make meaningful contributions to Vietnam’s digital economy development goals, while delivering flexible, secure, and convenient financial experiences to customers.