On February 25, 2025, Woori Bank Vietnam successfully hosted a live-streamed prize draw event on Facebook and TikTok, celebrating the conclusion of its promotional campaign for new savings and deposit customers, which ran from November 2024 to January 2025.

A representative from Woori Bank Vietnam conducted a public prize drawing during the live broadcast event

The event featured highly anticipated prizes tailored to the Vietnamese market, including the iPhone 16, Apple MacBook, and Honda SH motorbike, attracting significant interest from participants. In addition to the prize draw, the live stream included interactive mini-games and a Q&A session, creating an engaging and enjoyable experience for viewers.

Woori Bank Vietnam organized an interactive minigame with customers during the livestream.

The event was hosted by popular influencer Phuong Thao, who has over 600,000 followers, adding excitement to the live session. The broadcast garnered over 16,000 total views and 5,000 unique viewers, marking a highly successful customer engagement initiative.

A representative from Woori Bank Vietnam stated, “This live-streaming event provided a valuable opportunity to strengthen our connection with customers and build trust in our brand. We will continue leveraging digital channels to enhance customer engagement and offer innovative financial services tailored to their needs.”